KALLE KRAUSE as a powerful partner for gtp2

A very special roadshow project for Heineken: the Pop-up City Lounge has been created by KALLE KRAUSE GmbH, in cooperation with gtp2 Architects. The impressive result debuted at the London Design Festival in 2014, and received an overwhelming response. The live marketing experience is now on a world tour: Berlin, Rome, Rio de Janeiro, Sydney, New York, Johannesburg, Buenos Aires, Tokyo, Paris, Los Angeles and many other cities are on the itinerary.

It all started at KALLE KRAUSE’s Distribution Station 2, with the delivery of two shipping containers which had been reconstructed by KALLE KRAUSE. The innovative bar design, the conversation cocoon, and many more features were made and integrated here at the coking plant. Heineken’s philosophy behind this experience: There is nothing better than relaxing in a stylish lounge environment and enjoying a beer with friends.


Here ist a film of the Heineken Roadshow: