KALLE KRAUSE wins competition

After winning the competition, KALLE KRAUSE was awarded the contract for designing a trade fair stand for PPG Coatings Deutschland GmbH. The concept of the stand, which covered 500 m², put the user-oriented product presentation in the foreground, and created an unparalleled long-distance effect with an attached 7.5m-high attic, metre-high product display columns, and an LED show.

The slogan of the trade fair, “TrendWerk/Farbe erleben” (experience trends/colour) was projected onto mobile presentation walls, and various communication zones with product presentations and information served to gradually develop contact with the customer. Meeting rooms with modified interior designs reminiscent of the urban character of cities were included in the spatial design of the clearly-structured trade fair stand.