KALLE KRAUSE is responsible for design and implementation

To coincide with its 30th anniversary year, MALZERS BACKSTUBE (Malzerā€™s Bakery) presented a new mission statement, and asked KALLE KRAUSE to plan and implement this event at the Duisburg power station.

The combination of training units in the form of ten-minute workshops, an entertaining supporting programme and a buffet with baked specialties from the Ruhr area provided a vivid dramaturgy, which resulted in the multi-level design, in which the top management was also involved, contributing to the increased motivation of the 1,800 staff members.